In instruction box Essay Example | Topics and Well Written Essays - 1250 words

In instruction box - Essay Example The threats are the elements that could lead the business to trouble. It is important to conduct a SWOT analysis as it may later inform the business planning steps that are directed to the realization of business objectives (Armstrong, 1996). Every serious business should conduct and implement a SWOT analysis every so often to evaluate its position in the market. This paper will involve a SWOT analysis of Nike Company and will go further to analyse what businesses need to do to gain a stronger market position. About Nike Company Nike Incorporated is a multinational business that designs, develops and markets apparel, footwear, accessories and equipment. The American company has its headquarters in the Portland metropolitan area of Oregon. Nike as the company is popularly referred to is among the fortune 500 companies and boasts of being a leading producer of apparel, sports equipment and athletic shoes in the world (Nike Inc., 2013). Established in 1964 under the name of Blue Ribbon Sports, the corporation has several brands to its name, the main ones being Nike, Nike Skateboarding, Nike Golf, and Nike Pro. The organization has a number of subsidiaries including Converse and Hurley International, operates a number of retail stores, and sponsors several high profile sports teams and athletes from different nations across the globe. Nike SWOT Analysis Strengths Nike Inc. enjoys several strengths to its advantage. The company has been in existence since 1964 which may translate to a lot of experience in its field. The Nike brand has become a global brand over the years and enjoys strong brand equity. Given that the brand is linked with many famous athletes and favorite sports teams, it enjoys a huge amount of endorsements from its beneficiaries and by extension, the support of the masses spread across the world (Marketing Teacher, 2013). It is a fact that the establishment of manufacturing plants, buildings and other immovable assets cost huge capital investments and ties an organization’s finances. While many organizations have their capital tied to such assets as buildings and factories, this is not the case with Nike Inc. The corporation also does not have its capital tied to workers engaged in the production of its products. This being the case, the business thrives on a lean workforce and therefore operates on a lean budget. Furthermore, relying on the facilities of other organizations to manufacture its products gives Nike the opportunity to produce its products at the lowest possible costs without compromising on quality (Marketing Teacher, 2013). This arrangement affords Nike huge profit margins especially considering that it thrives on a lean workforce and budget. The organization has a robust research and development team that work toward coming up with high quality innovative products. The organization is one that produces branded clothing - a field in which there is little to innovate about (Tech Analysis Blogger, 2013). W hile this is the case, the company has managed to come up with innovative products that meet the needs of various demographics. The company also has a high score with regard to its environmental record. The Clean Air-Cool Planet, the company among the top companies that are climate friendly. Weaknesses One of the weaknesses that