Case 7: Better Late Than Never

Case 7: Its better late than never! 1. What was Ryan’s starting salary? How much could he have contributed to the voluntary savings plan in his first year of employment? RATE NPR FV PV YEARCONTRIBUTION TO SAVINGS PLAN .05170,00066,6675th$7,333 .05270,00063,4924th$6,984 .05370,00060,4693rd$6,651 .05470,00057,8492nd$6,363 .05570,00054,8471st$6,033 Ryan’s first year salary at this company was $54,847 and he could have contributed $6,033 in his first year of employment. These were found by using the present value formula for all five years. 2.Had Ryan taken advantage of the company’s voluntary retirement plan up to the maximum, every year for the past five years, how much money would he currently have accumulated in his retirement account, assuming a nominal rate of return of 7%? How much more would his investment value have been worth had he opted for a higher risk alternative (i. e. 100% in common stocks), which was expected to yield an average compound rate of ret urn of 12% (A. P. R. )? YEAR SALARIES CONTRIBUTIONCONTRIBUTION TO SAVINGS PLAN 5th66,667Ãâ€"11% =$6,033 4th63,492Ãâ€"11%=$6,363 3rd60,469Ãâ€"11%=$6,651 2nd57,849Ãâ€"11%=$6,984 1st54,847Ãâ€"11%=$7,333 Total$33,364 FV FormulaRate: . 07 NPER: 5 PMT: 0 PV: -33364 Current accumulated in retirement account= $46,794 $46,794- $33,364= $13,430 FV Formula Rate: . 12 NPER: 5 PMT: 0 PV: -33364 Net worth of average retirement account= $58,798 If Ryan had take advantage of the retirement plan, he would currently have accumulated $13,430 assuming at rate of return of 7%. Assuming a rate of 12%, he would have been worth $58,798. 4. How much would Ryan have to save each month, starting from the end of the next month, in order to accumulate enough money for his wedding expenses, assuming that his investment fund is expected to yield a rate of return of 7% per year?Wedding Expense $15,000 x 1. 04= $15,600 PMT Formula Rate: . 07/12 Nper: 12 PV: 0 FV: -15600 How much needs to be saved= $1,258. 82 M onthly 5. If Ryan starts saving immediately for the 20% down payment on his house, how much additional money will he have to save each month? Assume an investment rate of return of 7% per year. 250,000x 1. 04= 304,163 304163x . 20= 60,832 Rate: . 07/12 Nper: 5 PV: 0 FV: -60832 How much needs to be saved= $844 Monthly 6. If Ryan wants to have a million dollars (in terms of today’s dollars) when he retires at age 65, how much should he save in equal monthly deposits from the end of the next month?Ignore the cost of the wedding and the down payment on the house. Assume his savings earn a rate of 7% per year (A. P. R. ). PV= 1000000 x 1. 04 (. 04/12+1) 38 years till retirement FV= 4,438,813 38 Years x 12 Months= 456 Months Iy= 7 FV= 4438000 Cy= 12 Py= 12 Monthly Payments = $1,963. 65 7. If Ryan saves up the million dollars (in terms of today’s dollars) by the time of his retirement at age 65, how much can he withdraw each month (beginning one month after his retirement) in equal dollar amounts, if he figures he will live up to the age of 85 years?Assume that his investment fund yields a nominal rate of return of 7% per year. FV Formula PV: 4438000 n: 240 Months iy: 7 Cy: 12 Py: 12 Withdraw amount each month: 34,414 for 20 Years 8. After preparing a detailed budget, Ryan estimates that the maximum he will be able to save for retirement is $300 per month, for the first five years. After that he is confident that he will be able to increase the monthly saving to $500 per month until retirement. If the account provides a nominal annual return of 7%, how much money will Ryan be able to withdraw per month during his retirement phase?PV Formula Rate: . 07 Nper: 5 PMT 0 PV: 21,478 300x 1. 01 x 396= 200,289 Rate: . 07 Nper: 33 PMT: 0 PV 972,321/ 20 Years x7/12+1= 7,600 Monthly 9. What is the lesson to be learned from this case? Explain. I have learned that you must beginning saving for a retirement plan early because by the time you retire your investment can increase tremendously, allowing a future for the rest of your family as well as to be able to live comfortably while retired.

Importance Role of Advertising in Tourism Industry

INTRODUCTION We live in a marketing and media-driven world. Any organization involved in the leisure and tourism business; arts centers, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies, is interested in advertising Many companies think that they should cut expenditure on advertising and redirect it into sales promotions, direct mail, public relations and other forms of marketing communications. Advertising is not an expensive but, rather, is a strategic activity which should be regarded as an investment in the product or brand. Reducing advertising spend may yield short-term savings but may well lead to long-term loss of market share. In the late 1970s Adidas cut advertising spend on its sports shoes and found that the brand was not strong enough to maintain market share in the face of new competitors. It has struggled to recover its former position. Advertising must be sustained to maintain a brand’s market presence since people only buy those products they talk about. â€Å"Out of sight is out of mind for the customer† Effective advertising cannot guarantee success, but it certainly increases its chances. Advertising plays an important and limited role within the process of marketing. Advertising has three basic objectives: * To  inform  customers about new products, experiences, services and other information that they need to be know. * To  persuade  customers to purchase a destination or product, to perceive a destination or product differently or change a brand preference (as an example to perhaps change a customer’s preference for a destination or change of accommodation at a destination) or, * To  remind  customers about a destination or product, where it may be purchased or how it may be purchased (booked). Good marketers see their business from the customer’s viewpoint and organize their entire enterprise to develop relationships with the customer based on trust. Marketing is the ability to develop a mix of marketing strategies to influence customers to buy products and services. This mix consists of a set of four decisions: Product decisions, Pricing decisions, Distribution decisions, Promotional decisions. A product may be a tour package, an airline seat, a destination, a hotel, a meal. The product should provide benefits to the customer; the price ensures the product is priced at a level that reflects consumer value. The distribution component ensures access to the product in the right place at the right time in sufficient quantities to meet customer needs. Related essay: Why is Fish Farming of Growing Importance in Pakistan? ADVERTISING: PROMOTION Advertising is only one element of the promotional mix. Advertising is defined and is taken to mean mass communication via newspapers, magazines, radio, television, billboards, the Internet, or direct-to-consumer communication via direct mail. Promotion: can be a short-term activity, but also, when seen at a strategic level, it is mid- and long-term investment aimed at building up a consistent and credible corporate or destination identity. THE IMPORTANCE OF ADVERTISING IN TOURISM: In the tourism and hospitality sectors, where the product is a â€Å"service† promotion is more vital than other industries. The tourism product is â€Å"intangible†, â€Å"inseparable†, â€Å"variable† and â€Å"perishable†. There is nothing tangible for the customer to examine beforehand or to take away afterwards. The service is inseparable from its production. The experience is variable and subject to factors beyond marketer’s control. The product is perishable and cannot be stored for sale. The customer buys a holiday on the basis of symbolic expectations established promotionally through words, pictures, sounds . tc. Tourism experiences are constructed in our imagination through advertising and the media. The tourism product is also a discretionary (optional) product, which will be competing for both the customer’s time and money against essential items of expenditure and other discretionary purchases. These 5 attributes â€Å"i ntangible†, â€Å"inseparable†, â€Å"variable†, â€Å"perishable† and â€Å"discretionary† mean that the skill in tourism and leisure marketing lies in creating the perceived value of the product. HOW ADVERTISING WORKS IN TOURISM AND LEISURE Advertising is a process of communication. Ads should persuade and suggest things that the consumer may not previously have considered and the persuasion process is achieved through ads. Advertising must create immediate and measurable effects. When effective, advertising (communication) moves customers along a way from â€Å"awareness of a product† to â€Å"reinforcing post-purchase satisfaction†. Stage 1: Awareness: Target market to be aware of product. Stage 2: Comprehension: Potential customers to understand its features and benefits. Stage 3: Acceptance: Potential customers must decide that the product can meet their needs. Advertising plays a vital role here. Stage 4: Preference: Advertising must offer for Potential customers a compelling reason to think that the product meets their needs. Stage 5: Purchase: Advertising motivates customers to action or to buy the product. This objective is always linked to sales promotions. Stage 6: Reinforcement: To confirm customers’ choices and create a sense of satisfaction about their actions or purchase. HOW ADVERTISING WORKS? 4 key models are used in planning advertising today: Sales response model: Sales response model is a very simple price-based model. It encourages the purchase of a product purely on the basis of its price. Persuasion model: Persuasion model takes the advertisement as a starting point and if it is effectively compiled, its impact and message should persuade the audience that the product presented is the best one . Brand advantage is secured by highlighting a specific benefit of a product. Brand: product characteristics + added value. Involvement Model: It aims to interest and engage the consumer. Once the interest is there, a relationship is created with the audience, to feel good about the product. The next step is the commitment to the product, resulting in increased sales. Saliency model: It depends on innovative brand, product- awareness. It moves the audience emotionally closer to the brand product. It generates a feeling of â€Å"that product is for me†. INTERNATIONAL TOURISM ADVERTISING International tourism advertising  is  tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike. Wholly private firms such as travel agencies, hotel chains, cruise agencies,  non-governmental organizations. When planning tourism advertising it is essential to consider customer buying patterns when planning a holiday (even tourism industry staff). These are the usual steps for most people. STEP 1: Type of holiday Usually the first question is  Ã¢â‚¬Å"what type of holiday do we want? †Ã‚  This may be a seaside holiday, a touring by car holiday, perhaps a fishing trip, a restful quiet break in a mountain retreat, a houseboat holiday or one of many other options. STEP 2: Location â€Å"Where is the best place for our chosen type of holiday?   Will it be within the same state, interstate, perhaps New Zealand? † STEP 3: Other activities â€Å"What else will we do while there? † What other attractions or activities  are available to enjoy? Other activities of appeal may be bushwalking, visiting wineries, playing golf, water skiing, river cruises, shopping, etc†Ã‚   While there may be a main reason for visiting a destination, usually customers want to know about other features. STEP 4: Accommodation â€Å"Where shall we stay? †Ã‚  Ã‚  Ã¢â‚¬Å"What options are there in type, standard and tariff? † STEP 5: Dates and travel method â€Å"When do we want to travel? †Ã‚  Ã‚   â€Å"How will we travel? † STEP 6: Bookings  Ã¢â‚¬Å"How do we make bookings? † â€Å"Do we need to book in advance? †Booking is also a major concern. Assistance with information: When formulating travel plans, frequently customers need information to assist with their decisions. The most popular sources of information are: * Visitor Information Centres (reached by phone, e-mail or writing) * Internet, websites are very popular with both Australian customers, particularly in capital cities, and overseas visitors Destination brochures * Travel agents (particularly for some destinations reached by air services or cruises) * Automobile clubs (for touring customers) * Friends and relatives who have previously visited the intended holiday destination. It is important to note that selection of the destination is a significant part of the process of planning leisure travel. If customers know little about the destination, it is not likely to be high on their list of preferred places to visit. The various steps above need to be kept in mind when designing tourism advertising. As the global travel market continues to expand with yearly increasing flights among international destinations, advertising efforts on the part of the major actors in this market are also increasing. Advertising  campaigns to promote travel to destinations abroad are particularly prevalent in western countries where the general public's expenditures on tourism tend to be consistently high, even in light of the  economic recession. Many advertisers, which include both private entities and foreign governments themselves, share the intended goal of increasing their own revenue by popularizing their service (e. . , airline or hotel chain) or destination to boost receipts from travelers; however, some travel campaigns have additional or alternative purposes, such as promoting good public sentiments or improving existing ones towards them among the target audience. Sometimes, states may use the branding of a product or service, itself, as a means of conveying a specific message withou t explicitly stating the message; this tactic is often used to soften the implied message itself, thus allowing the brander to sidestep or minimize controversy and/or opposition. DESTINATION ADVERTISING A great degree of ads promoting foreign countries are produced and distributed by the tourism ministries of those countries, so these ads often serve as  vehicles for political statements and/or depictions  of the destination country's desired foreign public Perceptions. Following are only a few of the many examples of government-produced tourism destination advertising that also serve political or social functions. BAHAMAS: The Bahamas are commonly considered to be a focal point of leisure and recreational travel in the Caribbean and the island nation advertises itself as such. Television ads and website produced by the government of the Bahamas specifically foster the image of the islands providing a care-free, exciting, culturally rich, and even romantic experience for travelers; a recent slogan for the marketing campaign was â€Å"It's better in the Bahamas† to reinforce the contrast between the desired perception as a low-stress getaway and the hectic nature of whatever living environment tourists would be leaving behind. The Bahamas have, however, actually traditionally seen high violent crime rates,  so the tourism marketing attempts to focus the audience's attention on the azure water and beaches and draw it away from any negative elements of life there. Managing perceptions  is a common part of advertising of many consumer products and services, focusing the audience's mind solely on the desirable aspects of whatever is being sold and away from any possible drawbacks or consequences. INDIA The common impression of  India  in the West has long been either negative—including perceptions of widespread poverty, lack of sophisticated hygiene, and violent ethnic and religious clashes—or ambivalent, so the Indian government's Ministry of Tourism began a marketing campaign, â€Å"Incredible  India,† to emphasize the country's rich culture, historic sites, tourist attractions, and general sense of excitement and dynamism to western audiences. Tourism is an extremely lucrative and growing global industry so it is no surprise that India, a developing nation, is striving to capitalize on that market to boost its economy. In addition, India is also looking to strengthen its international security and diplomatic ties while broadening and deepening its trade relationships, especially with the U. S ,  so it is in India's interest to promote a positive light for itself among the American and western voting populations in order to garner future international support and aid. MEXICO Recently in 2010 the Tourism Board of  Mexico, a public office that aggregates the resources and interests of the federal, state, and municipal governments, launched a tourism advertising campaign in the  United States  and  Canada—the new campaign's purpose is expressly demonstrated by its marketing slogan, â€Å"Mexico, the place you thought you knew. † The print and television ads feature views of Mexico's beaches, natural wonders, cultural festivities, and historical artifacts like Mayan pyramids and Spanish churches in order to provide a counterbalance to the less preferable popular preconceptions. The eventual goal of tourism board is likely to increase tourism revenue for the country, but, for now, the Tourism Board is focusing on  managing perceptions  among the general populations of Mexico's two major neighboring trade partners. MALAYSIA In 1999, Malaysia launched a worldwide marketing campaign called â€Å"Malaysia, Truly Asia† which was largely successful in bringing in over 7. 4 million tourists. The extra revenue recently generated by tourism helped the country’s economy during the economic crisis of 2008. However, it is mainly Malaysia’s heavy government Regulations of the economy which enabled it to be barely affected by the recent 2008 global economic crisis. In recent years tourism has been threatened by the negative effects of the growing industrial economy. Due to the large amounts of air and water pollution along with deforestation, tourism has decreased in affected areas. EMIRATES Through advertising for the Emirates airline, one of the major themes that Dubai promotes is its evolving status as a key geographic and economic player in the Middle East. Emirates advertising describe Dubai as â€Å"The perfect hub for an expanding global network† THAILAND Tourism is a major economic factor in the Kingdom of Thailand, contributing an estimated 6. 7% to Thailand's GDP in 2007. The main marketing slogan for promoting Thailand internationally was â€Å"Amazing Thailand†, but, in reaction to the 2009 tourism crisis, it was relaunched as â€Å"Amazing Thailand, Amazing Value â€Å". By contrast, the main marketing slogan for promoting Thai tourism to the Thai is Unseen in Thailand. ABOUT TOURISM INDUSTRY Tourism is the largest service industry in  India  . It contributes 6. 23% to the  national GDP. According to  World Travel and Tourism Competitiveness Report 2011  ranked tourism in India sixth in terms of price competitiveness and 39th in terms of safety and security In 2011, total Foreign Tourist Arrivals (FTA) in India were 5. 78 million. The majority of foreign tourists come to India from USA and UK, Kerala,  Tamil Nadu,  Delhi,  Uttar Pradesh  and  Rajasthan are the top five states to receive inbound tourists. Domestic tourism in 2011 was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of domestic visitors. Ministry of Tourism is the nodal agency . It formulates national policies and programmes for the development and promotion of tourism. Concerted efforts are being made by them to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains the Incredible India  campaign. However inspite of these achievements, India's tourism industry faces a number of problems such as: * India has a worker shortage. * Insufficient accommodation * Unclean rooms effect tourism adversely. * Food problems concern the foreign tourists. * Many places in the interior of the country are not well-connected by proper roads, railways or airways. * Excessive bureaucracy also delays new hotel and transportation projects, Tourists are often exploited economically * Criminal elements in India can make visits to India unsafe for women and elderly tourists. The tourist attractions in India are also being damaged by pollution. Oil refinery smoke is damaging the TajMahal, while ecosystems of the coasts, Rann of Kutch and the Himalayas are being battered by pollution. Areas Where Problems are Acute * Tourism problems are more common in the rural interior of the country. Orrisa is one of such places where problems are more. * These areas are rich in natural beauty, but they often lack basic infrastructure and accommodations for tourists. Often these regions are highly agrarian. The Government is often unable to secure enough land for developing tourism infrastructure, because it adversely affects local farmers. EFFECT OF TOURISM PROBLEMS IN INDIA * Tourism problems have contributed to India's low share of 1 percent of the world's total tourist arrival percentage. * It also leads to concentration of tourist attention to certain parts of the country. For example, the transport and communication industries of Delhi, Jaipur, Agra in northern India and Bhubaneswar, Konark, Puri in Orissa are preferred over other equally attractive Indian destinations. These problems also shorten the tourist season in India, which in turn leads to unemployment in off-seasons Future of Tourism * Despite all the problems with tourism in India, the industry has a bright future. * Tourist arrivals in 2012 are expected to rise 22 percent * Foreign exchange earnings from this industry are predicted to rise 33 percent above 2004 earnings. * The positive expectations have been based on the current growth rate of the industry which is being attributed to the fast-growing Indian economy for the past three to four years. Despite short- and medium-term setbacks, such as shortage of hotel rooms,  tourism revenues are expected to surge by 42% from 2007 to 2017 * India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business and sports tourism. TOURISM IN VARIOUS STATES OF INDIA ANDHRA PRADESH The state of Andhra Pradesh has scenic hills, forests, beaches and temples. It is one of the most developed cities in the country and a modern hub of information technology, ITES, and biotechnology. Hyderabad is known for its rich history, culture and architecture representing Its unique character as a meeting point for North and South India, and has a multilingual culture. It is called as city of nawabs Andhra Pradesh has many famous temples: * Tirupati -the abode of Lord Venkateswara is the richest and most visited religious center (of any faith) in the world. Srisailam- the abode of Sri Mallikarjuna is one of twelve Jyothirlingalu in India. * Amravati’s Siva temple is one of the Pancharamams. ATTRACTIONS: * Charminar  Ã¢â‚¬â€œ Center of the Hyderabad Old City. Golkonda  Fort – Largest and 400 years oldest fort. * Makka Masjid– Masjid in Hyderabad City. * Ramoji Film City– Largest Film City in the world situated in Hyderabad City. * The golden beaches at  Visakhapatnam, picturesque Araku Valley, hill resorts of Horsley Hills, are some of the natural attractions of the state. ARUNANCHAL PRADESH Arunachal Pradesh is a serene land tucked into the North Eastern tip of India. ATTRACTIONS: * It has picturesque hills and valley * There are places of worship and piligrimage such as Parasuramkund and 400 years old Tawang Monastery. There are also sites of archeological excavations like Malinithan and Itanagar, the serene beauty of lakes such as Ganga lake or Sela lake or the numerous variations of scenic beauty of the snow clad silver mountain peaks and lush green meadows. ASSAM Assam is the central state in the  North-East Region  of India and serves as the gateway to the rest of the  Seven Sister States. ATTRACTIONS * Assam has famous wildlife preserves – The  Kaziranga National Park, which is home to the  Great Indian One-Horned Rhinoceros. Manas National Park  which is one of the most famous place of Assam * Tezpur, tea-estate. ,bazaars, temples, and wildlife sanctuaries. BIHAR Bihar is one of the oldest continuously inhabited places in the world . The rich culture and heritage of Bihar is evident from the innumerable  ancient  monuments that are dotted all over this  state in  eastern India. ATTRACTIONS: * Patna  Ã¢â‚¬â€œ Patna is the capital of Bihar, famous for its rich history and royal architecture. * Gaya  Ã¢â‚¬â€œGaya is known for  Bodh Gaya  the place at which  Gautama Buddha attained enlightenment. Muzaffarpur  Ã¢â‚¬â€œ Muzzaffarpur is Famous for its education. * Sasaram  Ã¢â‚¬â€œ Sasaram is famous for Tomb of Sher Shah Suri, the great Emperor of  medieval India. CHHATTISGARH Chhattisgarh  is a new state but with an ancient civilization and is one of the richest bio-diversity areas in the country. There are many tourist attractions worth seeing. ATTRACTIONS * The state is blessed by nature with magnificent waterfalls, mountains, forests and wildlife Chitrakot Waterfalls, Kutumsar Caves, Ramgarh and Sita Bengra,  Bhoramdeo temple,  Sirpur,  Rajim,  Ratanpur  and  Malhar. DELHI Delhi  is the capital city of India. New Delhi  is famous for its British colonial architecture, wide roads, and tree-lined boulevards. Delhi is home to numerous political landmarks. ATTRACTIONS * It currently has many renowned historic monuments and landmarks such as the  Tughlaqabad fort,Qutub Minar,  Purana Quila,  Lodhi Gardens,  Jama Masjid,  Humayun's tomb,  Red Fort, and  Safdarjung's Tomb. * Modern monuments include  Jantar Mantar,  India Gate,  Rashtrapati Bhavan,  Laxminarayan Temple,  Lotus temple  and  Akshardham Temple * It also has national museums, Islamic shrines, Hindu temples, green parks, and trendy malls. GOA Goa  is one of the most famous  tourist destinations  in India. It is a former colony of  Portugal. ATTRACTIONS * Goa is famous for its excellent beaches, Portuguese churches, Hindu temples, and wildlife sanctuaries. * The  Basilica of Bom Jesus,  Mangueshi Temple,  Dudhsagar Falls and  Shantadurga  are famous attractions in Goa. * Recently a Wax Museum (Wax World) has also opened in Old Goa housing a number of wax personalities of Indian history, culture and heritage. GUJARAT Gujarat is the seventh largest state in  India, located in the western part of India. It is the tenth most popular state in the country for tourists . It is also known asWorld's largest Temple Complex, there are more than 3000 temples located on the Shatrungaya hills, exquisitely carved in marble. ATTRACTIONS * Gujarat offers scenic beauty from  Great Rann of Kutch  to the hills of Saputara. * Gujarat is the sole home of the pure  Asiatic Lions. * Gujarat offers many types of tourism like Business Tourism, archeological & heritage Tourism, cultural Tourism, religious Tourism, wildlife Tourism, medical Tourism and much more. HARYANA Capital of Haryana is Chandigarh ,which is a union territory. Haryana Pilgrim Destinations offers the devotes with a wide range of sacred places which are of considerable religious and historical significance. The pilgrim places of Haryana are thronged by devotees all over the year, who visit the important religious places in order to seek divine blessings and eternal happiness. The state of Haryana has a long historical and cultural tradition which is manifested in the numerous religious places which fills the tourist with an intense sense of satisfaction. Some of the notable â€Å"Pilgrim Destinations† of Haryana are: ATTRACTIONS * Kurukshetra- The historical place of â€Å"Kurukshetra† is the cradle of Hindu civilization. The fierce battle field of the holy land of â€Å"Kurukhshetra† is a witness to the discourse between the mighty and valiant ruler â€Å"Arjuna† and his divine charioteer â€Å"Lord Krishna. * Jyotisar- The ancient place of â€Å"Jyotisar† is the nurturing ground of the values and principles that guide the oldest religion of the world, the â€Å"Hindu† religion. The significance of the place lies in the fact that the holy religious text of the â€Å"Hindus†, the â€Å"Bhagwad Gita† was complied in this sacred place * Thanesar- The sacred place of â€Å"Thanesar† has two important religious temples of the Sthanesvar Mahadev Temple and the â€Å"Ma Bhadra Kali Temple that draws several devotees throughout the year * Pehowa- The holy land of â€Å"Pehowa† is an important religious place among the Hindus, who pray to the deceased member of their family and offer â€Å"Pind Daan† o release them from the cycle of birth and re-birth * Panchkula- The beautiful place of Panchkula offers the tourist with numerous places of religious and historical importance, including â€Å"Morni hills† and â€Å"Tikkar Taal†. HIMACHAL PRADESH ATTRACTIONS * Himachal Pradesh  is famous for its  Himalayan  landscapes and popular  hill-stations. Many outdoor activities such as  rock climbing,  mountain biking, paragliding,  ice-skating, and  helicopter-skiing  are popular tourist attractions in Himachal Pradesh. * Shimla, the state capital, is very popular among tourists.. Shimla is also a famous  skiing  attraction in India. Other popular hill stations include  Manali  and  Kasauli. * Dharamshala, home of the  Dalai Lama, is known for its Tibetan monasteries and Buddhist temples. Many  trekkingexpeditions also begin here. JAMMU AND KASHMIR Jammu & Kashmir  is known for its scenic landscape . Jammu and Kashmir  is the northernmost state of India. It is also called as â€Å"Paradise on Earth†. ATTRACTIONS * Jammu  is noted for its scenic landscape, ancient temples and mosques, Hindu and Muslim shrines, castles, gardens and forts. * The Hindu holy shrines of Amarnath in  Kashmir Valley  attracts about   Vaishno Devi  also attract thousands of Hindu devotees every year. Notable places are  Dal Lake,  Srinagar, Phalagam, Gulmarg, Yeusmarg and Mughal Gardens etc. * Ladakh  has emerged as a major hub for adventure tourism . It consistsof naked peaks and deep gorges. Leh, the capital, is also a growing tourist spot. KARNATAKA Karnataka has been ranked as fifth most popular destination for tourism among states of India. It has the second highest number of protected monuments in India, and 507 Kannada  dynastieslike  Kadambas,  WesternGangas,  Chalukyas,  Rashtrakutas,  HoysalaVijayanagaras  and the  Kingdom of Mysore. ATTRACTIONS * Gol Gumbaz,  Bijapur, has the second largest pre-modern dome in the world fter the Byzantine  HagiaSophia. Karnataka  has two   world heritage sites, at  Hampi and  Pattadakal. * Jog falls of  Shimoga District is one of the highest waterfalls in Asia. * Karnataka has 21 wildlife sanctuaries and five National parks and is home to more than 500 species of birds. * Karnataka has many beaches at  Karwar,  Gokarna,  Murdeshwara,  and Surathkal. Karnataka is a rock climber’s paradise. * Fort in Chitradurga, Ramnagaram district near  Bangalore, Shivagangein in  Tumkur  district and tekal in  Kolar  district are a rock climber’s heaven. KERALA Kerala  is a state on the tropical  Malabar Coast  of southwestern India. Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. it is also called Gods own country†. ATTRACTIONS * Popular attractions in the state include the beaches at  Kovalam,  Kappad, Muzhuppilangad, Cherai and Varkala. * The hill stations of  Munnar,Thekkady, Nelliampathi, Ponmudi and  Wayanad. * The National Parks/ Wildlife sanctuaries at Periyar and Eravikulam . * The â€Å"backwaters region†Ã¢â‚¬â€an extensive network of interlocking rivers, lakes, and canals that centre on  Alleppey, Kumarakom, and Punnamada also see heavy tourist traffic. Cities such as  Kochi,  Thrissur,  Kozhikode  and  Trivandrum  are popular centres for shopping and traditional theatrical performances. MADHYA PRADESH Madhya Pradesh  is called the â€Å"Heart of India† because of its location in the centre of the country. Madhya Pradesh is also known as  Tiger State  because of the tiger population. ATTRACTIONS * Innumerable monuments, exquisitely carved temples, stupas, forts and palaces are dotted all over the state. * The temples of  Khajuraho  are wor ld-famous for their erotic sculptures. * Gwalior  is famous for its fort, Jai Vilas Palace, the Tomb of Rani Lakshmibai, Md. Ghaus & Tansen. * National parks like Kanha, Bandhavgadh, Shivpuri are famous for tigers. MAHARASHTRA Maharashtra is the most visited state in India by foreign tourists. Mumbai is the capital of Maharashtra which was earlier called Bombay. Mumbai  is the most popular cosmopolitan city in India, and a great place to experience modern India. Mumbai is famous for  Bollywood, the world's largest film industry. In addition, Mumbai is famous for its clubs, shopping, and upscale gastronomy. ATTRACTIONS * Ajanta Caves,  Ellora Caves  and ancient  Elephanta Caves  Ã‚  are  in  Maharashtra  . Islamic  Haji Ali  Mosque, to the colonial architecture ofBombay High Courtand  Chhatrapati Shivaji Terminusallare in Maharashtra . * It also has numerous adventure tourism destinations, including  paragliding,  rock climbing,  canoeing,  kayaking,  snorkeling, andscuba diving. * Maharashtra also has several pristine national parks and reserves, some of the best ones are Tadoba with excellent accommodation and safari experiences . * The city of  Pune  the seat of the  Maratha Empire  and the fantastic  Ganesh Chaturthi  celebrations together contribute for the Tourism sector of Maharashtra. MANIPUR Manipur  as the name suggest is a land of jewels. Its rich culture excels in every aspects as in martial arts, dance, theater and sculpture. The charm of the place is the greenery with the moderate climate making it a tourists' favourite place. ATTRACTIONS * The beautiful and seasonal Shirui Lily at Ukhrul (district), Sangai (brow antlered deer) and the floating islands at  Loktak Lakeare few of the rare things found in Manipur. * Othermain tourist attractions are:Imphal Churachandpur Keibul Lamjao National Park,War cemeteries and Loktak Lake. MEGHALAYA Meghalaya has some of the thickest surviving forests in the country. Therefore constitutes one of the most important ecotourism circuits in the country today. The Meghalayan subtropical forests support a vast variety of flora and fauna. Shilling is the capital of Meghalaya. ATTRACTIONS * The  Umiam Lake has a water sports complex with facilities such as rowboats, paddleboats, sailing boats, cruise-boats, water-scooters and speedboats. * Cherrapunjee  is one of the most popular tourist . * The popular waterfalls in the state are the Elephant Falls, Shadthum Falls, Weinia falls, Bishop Falls, Nohkalikai Falls,  Langshiang Falls  and Sweet Falls. The hot springs at Jakrem near Mawsynram are believed to have curative and medicinal properties. ORISSA Orissa has been a preferred destination from ancient days for people who have an interest in spirituality, religion, culture, art and natural beauty. Ancient and medieval architecture, pristine sea beaches, the classical and ethnic dance forms and a variety of festivals at  Udayagiri. ATTRACTIONS * Khandagiri Caves, Lalitagiri as well as Ratnagiri, on the banks of river Birupa are very famous. Precious fragments of a glorious past come alive in the shape of stupas, rock-cut caves, rock-edicts, excavate d monasteries,  viharas, chaityas and sacred relics in caskets and the Rock-edicts of  Ashoka. * Orissa is also famous for its well-preserved Hindu Temples, especially theJagnath Temple at Puri,  Konark Sun Temple  and  The Leaning Temple of Huma. WEST BENGAL Kolkata is the capital of  West Bengal  . It is called â€Å"City of Palaces† and the â€Å"City of Joy†. This comes from the numerous palatial mansions built all over the city. It is famous for sarees and sweets and leather bags and shoes. ATTRACTIONS It is famous for howrah bridge which is very uniquely constructed * Metro train and planetariums are other tourist attractions PONDICHERRY The  Union Territoryof  Pondicherrycomprises four coastal regions viz- Pondicherry, Karaikal, Mahe and Yanam. Pondicherry is the Capital of this Union Territory and one of the most popular tourist destinations in  South India. ATTRACTIONS * The city has many beautiful colonial buildings, churches, temples. * It has statues, combined with the systematic town planning and the well planned French style avenues. PUNJAB The state of Punjab is renowned for its cuisine, culture and history. Punjab has a vast public transportation and communication network. Chandigarh is the capital of panjab. Some of the main cities in Punjab are  Amritsar,Chandigarh, Patiala and  Ludhiana. Punjab also has a rich  Sikh religious  history and tourists visiting on a daily basis. ATTRACTIONS * Amritsar is a big tourist spot, a lot of five star hotels are there . it is famous for Wagha border which is border of India and Pakistan and Jallianwalla Bagh Hatiyakand. * Chandigarh has famous lake sukna lake,rose garden,rock garden where monuments are made of waste article RAJASTHAN Rajasthan known as pink city of india , is one of the most attractive tourist destinations in  Northern India. The vast sand dunes of the  Thar Desertattract millions of tourists from around the globe every year. ATTRACTIONS: * Jaipur– The capital of Rajasthan, famous for its rich history and royal architecture. * Jodhpur  Ã¢â‚¬â€œ Jodhpur is the Fortress-city at the edge of the  Thar Desert, famous for its blue homes and architecture. * Udaipur  Ã¢â‚¬â€œ Udaipur is known as the â€Å"Venice† of India. * Jaisalmer  Ã¢â‚¬â€œ Jaisalmer is famous for its golden fortress. * Bikaner  Ã¢â‚¬â€œ Bikaner is famous for its medieval history as a trade route outpost. Mount Abu  Ã¢â‚¬â€œ Mount Abu is the highest peak in the  Aravalli Range  of  Rajasthan. * Pushkar  Ã¢â‚¬â€œ Pushkar has one of the very fast Brahma temples in the world. * Ranthambore  Ã¢â‚¬â€œIt has one of the largest national parks in India. SIKKIM The capital of Sikkim is  Gangtok, it is located approximately 105 kilometers from  New Jalpaiguri, the nearest railway station to Sikkim. Sikkim is considered as the land of orchids, mystic cultures and colorful traditions. ATTRACTIONS * Sikkim is well known among trekkers and adventure lovers. * Places near Sikkim include  Darjeeling  also known as the â€Å"Queen of Hills† and  Kalimpong. Although, an airport is under construction at Dekiling in East Sikkim, the nearest airport to Sikkim is Bagdogra which is famous for imported items at cheap price. * The popular sightseeing places include Baba Mandir, Nathula Pass, Rumtek Monastery, Handicraft Shops and Tsangpo Lake. TAMIL NADU Tamil Nadu is the top state in attracting the maximum number of foreign tourists in India it is famous for many temples and other tourist spots. It is also known for medical tourism and has some of Asia's largest hospital. ATTRACTIONS * It has Great Living Chola Temples  and  Mahabalipuram. Tamil Nadu has some great temples like  Madurai,Meenakshi ,Amman Temple and  Brihadeeswarar Temple. * Kanyakumari  is the southernmost tip of India provides scenic view of sunset and sunshine over the Indian ocean.. Hill stations like  Ã‚  Kodaikanal,  Ooty,  Valparai,  Yelagiri  are widely visited. UTTAR PRADESH It is Situated in the northern part of India, bordered with the capital of India  ,New Delhi. Uttar Pradesh  is the most popular tourist destination in India. Uttar Pradesh is important with its wealth of historical monuments and religious fervour. Uttar Pradesh  is the historical heart land of India, where each part of the state is attached with ancient history, civilization, religions and culture. ATTRACTIONS * Varanasi- It is the origin of Hinduism and world's one of the oldest cities. It is also known as City of Temples . It is Most popular holy place of lord  Shiva  devotees. Some of the finest  Textiles  are produced here. * Agra  Ã¢â‚¬â€œÃ‚  Taj Mahal  and several others historical monuments and gardens. * Allahabad  or  Prayag  Ã¢â‚¬â€œ It is the place where Indian national rivers,  Ganges  ,  Yamuna  and  Saraswati rivers meet. A mass Hindu pilgrimage n which  Hindus  gather at the Ganges river. Akbar  forts. One of the most popular religious center of ancient and modern India for Hinduism. UttarPradeshs administrative and education capital. * Kanpur  Ã¢â‚¬â€œÃ‚   It is Uttar Pradeshs commercial and Industrial hub. Has several historical places from  Mughal,  British  era. * Mathura- It is the birth place of Lord  Krishna  of  Hinduism  and  Neminath of  Jainism. * Ayodhya- It is the birth place of Lord  Rama  of   Hinduism. * Jhansi-It is a historical place. This city was centre of Rani  Lakshmibai's battlefield against  British. * Sarnath-Gautama Buddha first taught the  Dharma here. The eleventh Jain Tirthankar of the  Jainism. * Noida  and  Greater Noida- These are the IT,  Electronics  and education hub of  Northern India. India's biggest city with planned and high teck residential area. * Gorakhpur –is famous for  Jim Corbett National Park  and Nainital. PART B ABOUT THE SUBJECT TOURISM Tourism  is  travelfor  recreational,  leisure  or  business  purposes. The  WorldTourism Organization  defines  tourists  as people â€Å"traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes†. Tourism is the fastest growing, industry in the world. It is also one of the world’s most competitive sectors. The completion is increasing as more and more countries seek to attract tourist and more companies and organization become involved in the highly skilled business of transporting, accommodating and catering for tourists. Tourism needs to be marketed, just as any other product, indeed more so, because it is an industry in which the costumer still has an immense variety of choice. There are a number of destinations competing with each other to get a bigger and bigger share of the market. As applied to the tourism industry, the important functions of marketing are to bring about an awareness of the product in the minds of the consumers in the market areas. This is done by way of promotion. TOURISM PROMOTION Tourism promotion is one of the elements of the marketing mix and an important tool for marketing. The term promotion is interpreted and defined in many ways. Basically, the purpose of promotion is to inform. Or persuade, to encourage or, more specially, to influence the potential customers or trade intermediaries (travel agent, tour operators, reservation, services, hotel and charter manner). Like in any other industry, successful marketing in tourism cannot rely only on a product of the right kind, on a market related pricing policy and on a reliable and effective distribution network, systematic communications with actual and potential customers and with the trade intermediaries bridging the gap between producer on the one hand and the customer on the other is also needed. The consumer must be aware of the existence of a tourist place of a tourist product. How is the awareness to be brought about in minds of the consumers in the market areas? Some of the easily identifiable methods are advertising, sales support and public relations. These are the three major marketing tools which any organization uses to information actual as well as a potential customer. Advertising plays an important and limited role within the process of marketing. Good marketers see their business from the customers view point and organize their entire enterprises to develop relationships with the customer based on trust. ADVERTISEMENT Advertisement may be defined as any activity designed to spread information with a view to promoting the sales of marketable goods and services. It plays a crucial role in marketing a tourist product. The tourism ministry has also played an important role in the development of the industry, initiating advertising campaign such as the â€Å"Incredible India† campaign, which promoted India’s culture and tourists’s attractions in a fresh and memorable way. The campaign helped to create a colorful image of India in the minds of consumers all over the world, and has directly led to an increase in the interest among tourists. The prime purpose of advertising is to create awareness. The ultimate purpose of advertising and promotion is to influence human behavior, to motivate and to manipulate demand. Advertising has been added importance where it is used in a supportive role to complement other campaign elements, such as promotional print, tactical price cuts, and sales promotion are often required to make a prospective customer aware of the existence of the other campaign elements. The two most important considerations in effective advertising are the medium which provide the reach, and the message, which provides the communication . n travel and tourism, the special role of sales literature, which is partly sales promotion and partly distribution, must also be included in marketing communication. While the choice of promotional techniques are important to motivate and move consumers they will not bear results if facilitation techniques have not been employed to market easy for motivated people to achieve purchases. Advertising enables you to promote a specific message to a wide audience but unlike pr it’s not free! It can be an extremely expensive promotional tool which is notoriously difficult to evaluate. Advertising is good for creating and building ‘awareness’ but this is not necessarily the same as the building scales. There are few organizations that can’t benefit in some way from advertising campaign, but to avoid wasted efforts and expense, it must be even more carefully planned than any other promotional activity. Advertising usually has either tactical or strategic objectives. Strategic advertising is concerned with creating awareness of markets, and of products, of developing an organization s identity and image. Strategic advertising takes a longer term view. Tactical advertising is aimed at specific market segments, and persuading them to go to a particular place or buy a certain service, sometimes at a particular time. Tactical advertising takes a more shot to medium term view. SELECTION OF MEDIA How much ever you plan your advertising in advance, there will always be occasions when an advertising sales person telephones you with a special offer. Some of these might be genuine. Most are not. ou should do your best to resist there will be another opportunity and your advertising will be much more effective if it is proactive and planned rather than reliant on those last minute special offers , especially if they are for new publications which no which no one has heard of and which disappear almost instantly. The selection of appropriate media is usually based on three criteria: 1. Cost of space- in the print media on time radio, TV and cinema screen. Cost is obviously very important and is expressed in terms of cost per thousand contacts. Whilst being a useful yardstick it only provides an estimate of potential readers or people who may see an advertisement. Usually a larger the circulation the lower is the cost per thousand. 2. Suitability – if graphics colour or movement is required the medium must be suitable. 3. Appropriateness – the chosen medium must be appropriate for the product or service being promoted and clearly targeted. Before booking any soace or time, telephone the advertising departments of the media you are interested in and ask for a copy of their media pack. This outlines the various advertising opportunities, costs, and profile of readers, viewers or listeners, as well as giving technical data for the publication or programme. For most organizations their budgetary restrictions will limit their choice to advertising in publications rather than on television or radio. Television has been proven as an excellent and very persuasive medium but is expensive. Not only is the cost of time slots costly but also the production of good advertisements. If you have sufficient budget for television advertising you should use an advertising agency to help you buy the time as well as produce an effective advertisement. Radio advertising is cheaper than television and can be useful for events and tourism products which are easy to buy such as well known attractions . radio advertising is less effective for products and services which need detailed explanations. The choice of publications in which to advertise is vast. In addition to local and national press, there are also special interest magazines and tourist board guides . f you run any special interest holidays ,these magazines are very useful. When you have obtained media packs and information about relevant publications, use the following criteria to draw up a short list. Profile of readership Do the readers correspond to your target markets? The readership profile should detail readers in terms of age and socio –economic profile, as well as giving further details about hob bies and interests, and any research about holiday-taking habits. Tourism products are a major source of revenue for many publications so they will usually have more detailed information available if you ask for it. Readership Most publications will give their circulation and readership figures. The readership figures are more interesting because these show the actual number of people who will see and read publication, not just buy it. For some publications will give their circulation and readership figures are more interesting because these show the actual number of people who will see and read the publication, not just buy it. For some publications there will be a big difference between the circulation and readership figures. Some of the more up market monthly magazines have relatively low circulation figures but a long shelf life and high readership figures-particularly when they are the types of publication you see in doctors and dentists surgeries! When considering readership figures, look also at the distribution method for the publication. Is it one which people really demand, by buying it at a newsagents or requesting it from a tourist information centre? Or one which arrives un -requested through the letterbox? Publication date We will need to plan ahead and choose publications whose copy dates you can meet. Even more important are publication dates. If most people plan and book their holiday with you in November, there is little point advertising in a publication which appears in may, unless it is tactical advertising and you are looking for top-up business. The media pack will probably include details of forthcoming features which might be relevant to you. Sometimes it is a good idea to advertise within a relevant feature but remember that competitors will probably be doing the same. It can be useful to stand alone and make a bigger impact at anothertime, if the timing is right for you. Advertising rates The deciding factor will inevitably be whether or not you can afford to advertise in your chosen publications and if it is cost-effective . set your budget in advance and stick to it. You might decide to place your advertising through an agency which shouldn’t actually cost you anything because they will take a commission from the the publications, and May already have special rates. When placing advertisements always ask if there’s any chance of editorial coverage and the name of the person you should contact. Evaluating advertising campaigns They’ll never find out which half of your advertising budget was a good investment unless you monitor it. keep a record of the media in which you advertised, when and the cost . make sure that all staff are aware of the need to monitor advertising expenditure and ask them to make a point of asking people who book with you where they heard about you, and to make a note of this. You can also monitor which publications work for you by using different types of advertisement, such as specific packages or codes when people are asked to complete tear –off vouchers for further information. Monitoring advertising campaigns is more difficult for destinations and attractions where people simply turn up. Where-ever possible you should conduct brief visitor surveys (using students on work placements is an easy way of doing this) questioning representative group or people at difficult times of the year. you will be able to increase the effectiveness of any advertising if it is carefully thought through and planned in advance . advertising should also be integrated into the marketing plan so activities can be dovetailed . you will raise more awareness of your product. Advertising on outdoor and non-print media. The past 20 years have seen dramatic shifts in advertising, as TV press and radio have become increasingly fragmented and diverse as audience media consumption continually changes. This means that the marketer has much more choices in which advertising medium to choose from and if you know the media, or in this case, travelling habits of your target market, should make reaching them a lot easier than merely hoping they will be watching an episode of Coronation Street on a Wednesday night. If you are in the market to buy media space ,things have been sewn up by Viacom outdoor, who sell space on behalf of transport for london,including buses,london underground ,docklands light railway, and the major train ,tram and coach networks . nice and easy! Rail advertising Rail advertising offers opportunities to reach a broad audience, from daily business commuters to leisure traveler’s . rail sites offer the benefit of longer dwell-time, allowing more detailed copy, and aiding brand recall. There is a wide selection of sites across several major rail networks throughout the uk,including central trains(across the midlands and beyond),chiltern railways(commuter connection from London Marylebone to Birmingham),gner(east coast mainline s service between london king,s cross and Scotland )and merseyrail(key commuter network in the north west). This can work well for local advertisers to complement existing mixed media ,or as part of a Uk –wide rail campaign . There is a wide range of campaign options and associations costs, but to give an example of a four week campaign the following costs. Could apply. Below are some examples of the main media options available; Tube car panels Tube car panels can be found inside the carriages and benefit from a captive audience for an average of 13 minutes every journey. Escalator and stair panels. They are situated in a range of locations across the networks and are available to buy as part of general distribution packs, line by line and in special packs. DO’S AND DON’TS OF ADVERTISING 1. DO HAVE A PLAN: No matter how small or how large is the tourism destination or tourism business, there needs to be an annual marketing plan, even a simple one. It does not need to be complex but the plan will provide direction and help make better decisions about advertising opportunities as they arise. 2. DO HAVE A BUDGET: Many advertising opportunities look too good to miss – but are they? If there is a set budget for marketing for the year, this imposes self-discipline on how funds are allocated. Advertisements should be within budget to avoid problems related to financing of advertisements. 3. DO HAVE A BUSINESS OBJECTIVE: There should be a business objective. Some suggested business objectives could be: * To stimulate demand in a shoulder period. These advertisements may have a retail approach using packages to attract customers * TO promote a new feature like an attraction, extending trading hours, a motel adding a dining room or a houseboat operator adding new houseboats to the fleet * To compete against new competition by reminding customers that they will still be welcome 4. DO HAVE A CLEAR REASON FOR ANY ADVERTISEMENT: The days have gone when advertisements can be scheduled without a clear business reason. What the advertisement is designed to achieve should be stated up front so that evaluation is easier. 5. DO RECOGNISE THE IMPORTANCE OF DESTINATION MARKETING: Every tourism business needs to be cognisant of the importance of destination marketing. If the customers do not visit your destination and go somewhere else, no tourism business or any other business will earn any revenue from visitors. 6. DO CONSIDER CAREFULLY THE FORMATOF ADVERTISEMENT: Many regional tourism businesses spend money on advertisements that fail to produce results. Often they blame the newspaper, magazine, or other medium which was used. Far too often the advertisement fails because it has a format that does not attract the attention of customers. The â€Å"Advertising formats† section of this paper has further details. DON’TS OF ADVERTISEMENTS DON’T WASTE MONEY ON â€Å"ONE-OFF† ADVERTISEMENTS: Advertising only once in any consumer newspaper, magazine, trade press, radio, TV or any other medium does not usually achieve anything. It takes a series of advertisements to have impact. Tourism businesses that schedule one advertisement should not be surprised when they get no response. DON’T WASTE MONEY ON SMALL ADVERTISEMENTS: Some tourism businesses say that they have a small budget and can only afford a small advertisement in consumer print media. In that instance it is recommended that other marketing techniques be used. Small advertisements usually are not seen by customers and become a waste of money. The exception is classified sections in newspaper regular travel features and automobile club magazines. They are read by prospective customers. DON’T STRUCTURE ADVERTISEMENTS TO PLEASE YOU. DESIGN THEM FOR TOURISTS: When a customer sees any tourism advertising, always at the back of their mind, in some form, is the question, â€Å"what’s in it for me? † If customers cannot see any benefits to enjoy,   the sale (booking or attraction entry) will be lost. DON’T USE PHOTOGRAPHS WHICH APPEAR TO HAVE COME FROM A FAMILY ALBUM: Tourism destinations and tourism businesses sometimes use photos that look as if they have been taken from a family snapshot album. Such photos can be a real â€Å"turn off†. Any tourism destination or tourism product needs to use photographs that impress customers otherwise they may think your destination or product is second rate. If this occurs not only will you have â€Å"saved a few bob† in the expenditure column, but the revenue column will be down too. When choosing a professional photographer to take photos it can help to choose a photographer skilled in tourism photos. As an example a photographer who is good with wedding photos may not have the skills for tourism photos which are quite different. DON’T HAVE BLAND AND UNINTERESTING COPY Unlike other products, tourism is about enjoyment, excitement, adventure, special interest, relaxation and particularly different experiences. Destinations that are more successful have emotive advertising supported by brochures which attract customers with their carefully selected pictures, appealing design and exciting copy. Advertisements that use bland and uninteresting copy cannot expect tobe competitive, orenthuse customers about their destination or tourism product. ADVERTISEMENT FORMATS Regional tourism spends large sums each year on advertising but how much proves to be effective? Many advertisements fail to produce results, and poor design is often the reason. Advertisements that work follow a number of basic rules. First and foremost, successful advertisements carry a strong message that relates to the reader. It grabs their attention, and excites their interest by presenting customer benefits in a compelling, involving way. The advertisement heading describes the one key selling pointhat will enthuse the reader. This should have no more than eight words. MARKETING There have been various attempts to define â€Å"marketing† but so far no universally accepted definition has been devised . this is perhaps due to the fact that marketing as a compresive management function is farily concept which effectively only started to be applied in the early 1950’s . like most innovations , marketing has been gradually adoptes be increasing the number of enterprises mainly in the fields of consumer products with diverse ideas developed as to what it should embrace and how its priciples should be implemented . n the last few decades , however , marketing has become an established management process and practice in most industries. FEATURES OF TOURISM MARKETING Marketing of tourism product has certain peculiar characterstics. although general principles of marketing of products of other industries could be applicable so marketing of tourist product , there are a certain differences in approach . these differences are because of peculiar character of tourist product . amoung the peculiaities of the tourist product are :- TOURISM IS AN INTANGIBLE , NON MATERIAL PRODUCT No transfer of ownership of goods is involved as compared to a tangible product; say for example , in case of sale of a motor car , certain facilities , installations , items of equipment are made available for a specified time and for specified use . Production and consumption of tourist services are closely interrelated The travel agent or tour operator who sells this product cannot store it . production can only be completed if the customer is actually present. There is a close link between production and consumption of tourist services. Most tourists services cannot be consumed incrementally, in the other words, consumption, once begun, cannot be stopped, interrupted or modified at all. A TOURIST PRODUCT IS ASSEMBLED BY MANY PRODUCERS The tourist product cannot be provided as single enterprises. Each of the components of a tourist product is highly specialized and together makes the final product. This is not so in the case of the other tangible products where one manufacturer produces a total product. In tourism on the other hand, an airline considers seats flown or passenger miles to be its product measures its production. TOURISM DEMAND IS HIGHLY UNSTABLE The demand is influenced by factors such as seasonal, economic, political, et. The seasonal changes greatly affect the demand. Seasonality means that tourism plant is frequently used for a limited part of the year and therefore uneconomic . many tourist areas have a short season usage is the seasonal unemployment, which is a serious problem. Some of the developing countries which have recently established tourist industries suffer particularly from seasonality. DOMINANT ROLE OF INTERMEDIARIES In most industries, manufacturers have a predominant control over product design, distribution and promotion and pricing. On the other hand in tourism, sales intermediaries like a tour operators, travel agents, reservation services and hotel brokers play a very dominant role and enjoy superior marketing strength. From the stand point of tourism marketing this strong position of the travel trade has significant implications. The travel trade determines to large extent which services will be sold and to whom . DIVERSE MOTIVATIONS It is comparatively simple to determine why people buy a certain make of refrigerators, smoke certain brands of cigarettes, and use certain brands of toothpaste. The subjective and objective reasons, expectations and desires which influence tourists’ choice for a certain holiday destination, type of accommodation and vacation activities are far less evident. RESEARCH METHODOLOGY Research refers to the search for Knowledge. At is scientific investigation for the Search for relevant information. Research consists of comprising and referring problem, formulating solutions, collecting, organizing, evaluating data, making conclusions and carefully testing. TITLE OF THE STUDY â€Å"A study on Role of advertisement in promotion of tourism† in India. INTRODUCTION TO THE STUDY: Advertising may be defined as a form of  communication  used to encourage or  persuade  an audience (viewers, readers or listeners. Sometimes a specific group of people. ) To continue or take some new action. Advertisement helps to promote tourism by providing people with information regarding various places which are known as well unknown to people. Attractive advertisement of a place motivates people to go to the place and hence increase the tourism. Hence this is a study to analyse the role of advertisement in promotion of tourism in India. STATEMENT OF THE PROBLEM Advertisements and publicity play an important role in promotion of tourism in any country. In India numerous advertisements are made every year, however less importance is given to tourism advertisements and publicity. In absence of effective advertisement about tourist places, tourism suffers badly which in turn affect the GDP and employment in the country. Many places in different parts of India like Kerala, Goa etc have remained unexplored and untapped in absence of proper promotion and advertisements This project aims at analyzing the role of advertisement in promotion of tourism. OBJECTIVES OF THE STUDY To understand the relationship of advertisement and tourism * To identify the prominent mode of advertisement used in promoting tourism * To study the tourist attitude towards advertisement * To understand the need of advertising in tourism * To suggest few changes in tourism planning so that the Indian tourism development corporation (ITDC) can improve its advertising and promotion. NEED OF THE STUDY Through this study it would be possible to find out how effective has the role of advertisement been for promoting tourism in India and also the ways in which it can improve tourism in the country. It intends to find answers to the problems and shortcomings in tourism infrastructure development in India and tourism support services such as quantity and quality of publictransport ,accommodation, shopping,information services and internet and tel

Business Intelligence Analyze the Case of SunPower Ltd †Free Samples

In this case study we will analyze the case of SunPower ltd, the pany is the highest producer of the world’s most efficient solar cells. These solar cells are known as photovoltaics. However with the advent of the technology it can be seen that the present position of the SunPower pany is in a lot of danger, as panies are ing up with better and advanced ways of making use of the new technology to bring new improvements in the field of solar power and solar cells (Guragai, et al., 2017). The panies are trying to improve the overall efficiency of these solar cells with the use of these technological changes and that might affect the overall position of the SunPower pany. Thus the CEO of the pany is looking for ways by which they can keep their present position safe and can retain their present market share (Werner, 2017). For this, the pany needs to make an effective use of the present business intelligence techniques by which they can solve their present issues and improve thei r overall operations. This will help in generation of more profit and will also help in improving the efficiency of the photovoltaic blubs that the pany is producing (Bromwich & Scapens, 2016). Business intelligence can be defined as technology that helps in effective analysis of large volume of data and makes it easy for the panies to deal with it. There are various BI tools that are there in the market and the panies can choose as per their own needs. It helps the managers to make informed decisions and also helps the employees to improve their overall efficiency (Trieu, 2017). The different types of BI tools are AD-hoc reporting and analysis, data visualization and data discovery and online analytical processing. These tools will help in effective management of the data that is churned by the pany and the panies will be helped by it. The other uses of the business intelligence tools are that it helps in effective management of the logistics, it helps in reducing the errors that might occur due to manual intervention (Kew & Stredwick, 2017). It also helps in the overall management of the various departments of the pany. It can be seen that the panies will be benefited a l ot this as a lot of time will be saved with the help of it. There are variety of software available in the market that can be customized as per the needs of the pany, and there are a variety of vendors who sell these software. It is thus important for the panies to do the proper research before selecting the best software for the pany (Alexander, 2016). Applying the use of it in case of the SunPower pany we can analyze how it will help in solving the problems that the pany might be facing (Visinescu, et al., 2017). There are few issues that the pany is facing and that are affecting its overall growth and development. Now making an analysis of the overall case study we can say that the pany can make use of the tools of BI for improving their overall performance. Knowledge-Based Systems- The pany can make use of the various knowledge-based system tools that can help the pany in getting better knowledge about the various aspects of production and will be helpful to the managers of the pany. The managers will get a clear idea of the changes that they might need in improving the system. The pany can get knowledge about the various alternatives to the materials that are used in the cells like the silicon chips, ignors-wafers, cells, and modules etc. The BI tools will help the pany in getting knowledge about these products and they can make effective use of the same (Charlton, et al., 2017). We see that there is a situation where the pany wanted to mercialize the solar concentrator21 technology, but they needed to get proper information and consider various aspects before taking proper decisions.   It was found that the PV alternative was lower and this new technology might not be suited for small distributed remote applications, hence the pany needed for proper knowledge before taking their decisions and that can be solved with the help of the BI tools that might help in getting the required information. Knowledge sharing will help in generating better knowledge processes and knowledge practices. It will help in creating new knowledge among the different departments of the pany and help in the flow of information. Internal BI Tools – The pany can use various internal BI tools that can help them in data mining, data analytics, and management. These applications can be brought from any vendors in the market easily and can be customized as per the needs of the pany. It will help SunPower in the management of their large amount of data. The pany is one of the best in the business and it has a large amount of data to be taken care of, there are many problems that the management of the pany faces in their day to day activity. That can be solved with the help of using the business intelligence tools. The panies can provide training to their employees to make effective use of the electricity and it can be very helpful in the future . Thus these tools will be helpful in the long run. Decision Support System – It can be seen that when the panies are able to take the right decision at the right time then they are able to avoid a lot of situations that might lead to huge losses. In the given case we see that if the managers of the pany are able to take an effective decision as and when needed they will be able to solve a lot of issues. For example- we saw that NASA asked the pany to create certain cells that are specially customized for them, the pany was able to successfully deliver the same but NASA asked for a reduction of the cost. But for that, it was required that the pany must upscale its production and in that case, we see that it was important for the managers of the pany to have detailed analysis and take an effective decision (Arnott, et al., 2017). Another example we see that when Honda approached the pany to make such cells that might support their solar-powered cars, the managers wasted a lot of time in taking effective decisions whether they ne eded two shifts or one shift and they eventually found that they had no proper information to decide it. Hence with the help of the BI tools, this decision-making problem of the pany will be solved. The managers will take effective decisions that will help them in saving a lot of costs and generating more revenues (Belton, 2017). After the entire analysis, it can be said that if the panies are using this technique of business intelligence and using the tools accordingly then that will be very helpful in the long run. It will help in solving a lot of issues that the pany is facing. The pany will be able to manage a large amount of data in the future it will not face that much problem, the issues will be resolved. The pany chooses the best tool that is suited to their needs and then can take the decision accordingly (Auken, 2016). Overall if the panies make use of these business intelligence tools they will gain. However there is the other side to it that choosing the best software that might be able to satisfy the needs of the pany won’t be so easy, a lot of research and analysis needs to be done. The panies might need to provide training to the employees to make them aware of the ways they can use these tools. So these are the few pros and cons of using these software tools by the SunPower pany. The SunPower pany should try to implement these tools in their operations, they must take cues from their petitors and make proper analysis before choosing the best software that might be needed for the pany. They must get the software customised as per their needs and then choose the best of the lot. In the long run, the pany will be benefited . Alexander, F., 2016. The Changing Face of Accountability. The Journal of Higher Education, 71(4), pp. 411-431. Arnott, D., Lizama, F. & Song, Y., 2017. Patterns of business intelligence systems use in organizations. Decision Support Systems, Volume 97, pp. 58-68. Auken, S., 2016. Assessing the role of business faculty values and background in the recognition of an ethical dilemma. Journal of Education for Business, 91(4), pp. 211-218. Belton, P., 2017. petitive Strategy: Creating and Sustaining Superior Performance. London: Macat International ltd. Bromwich, M. & Scapens, R., 2016. Management Accounting Research: 25 years on. Management Accounting Research, Volume 31, pp. 1-9. Charlton, P., Ilott, D., Borgeaud, R. & Drew, M., 2017. Risky business: An example of what training load data can add to shared decision making in determining ‘acceptable risk’. Journal of Science and Medicine in Sport, 20(6), pp. 526-527. Guragai, B., Hunt, N., Neri, M. & Taylor, E., 2017. Accounting Information Systems and Ethics Research: Review, Synthesis, and the Future. Journal of Information Systems: Summer 2017, 31(2), pp. 65-81. Hall, J. & Rapanotti, L., 2017. A design theory for software engineering. Information and Software Technology, Volume 87, pp. 46-61. Kew, J. & Stredwick, J., 2017. Business Environment: Managing in a Strategic Context. second ed. London: Chartered Institute of Personnel and Development. Trieu, V., 2017. Getting value from Business Intelligence systems: A review and research agenda. Decision Support Systems, Volume 93, pp. 111-124. Venezia, I., 2017. Behavioral Finance: 'Where Do Investors'' Biases e From?'. Singapore: WORLD SCIENTIFIC. Visinescu, L., Jones, M. & Sidorova, A., 2017. Improving Decision Quality: The Role of Business Intelligence. Journal of puter Information Systems, 57(1), pp. 58-66. Werner, M., 2017. Financial process mining - Accounting data structure dependent control flow inference. International Journal of Accounting Information Systems, Volume 25, pp. 57-80

Holidays Personal Statement Example | Topics and Well Written Essays - 500 words

Holidays - Personal Statement Example There will be lot of music, dance and typically dressed couples participating in events cheerfully. A special luncheon or dinner with Halloween dishes is line up enticing everyone to have their pie. Winner in various event get goodies and gift coupons. The hour or two we spend down for that celebration will be refreshing al-together. Back to my personal life I have only taken my sons trick-or-treating in the neighborhood twice in his 8 years and both times he was too young to catch up with the enjoyment and enthusiasm. Now-a-days we head to a carnival hosted by a mall or the city instead. It wouldn't matter much in our neighborhood these days, though. I've noticed that with each passing year more and more porch lights are turned off on that night and if we're home, we may only get a handful of trick-or-treaters. I think it makes me a little sad that my kids won't have that same experience that I did... of going to see all my neighbors and seeing their reaction to a costume that my mom and I worked. My Kids won't have the excitement knowing that this certain neighbor always makes cupcakes and this certain neighbor always gives out afull-sized candy bar. The happiest thing about "Thanksgiving day" is that it brings us a couple of holidays to come out and refresh, mingle with friends and family members.

Joint Strike Fighter Term Paper Example | Topics and Well Written Essays - 1250 words

Joint Strike Fighter - Term Paper Example Most systems share common characteristics that include; maintenance of an  internal  steady state, presence of inputs, processing, output and feedback mechanisms, display emergent properties that are peculiar to the whole, and  have  boundaries defined by the system observer. Systems do not  operate  in a vacuum; they comprise of smaller units called subsystems. The subsystems  interconnected, transfer  knowledge from a system to the next. A system can only operate within its boundaries (Blanchard, Benjamin & Wolter 5). The  system  observer  defines the boundaries, and outside these boundaries lies the  environment  (Blanchard, Benjamin, and Wolter 5). The Joint Strike Fighter (JSF) program  is a  growth  and acquisition plan  intended to restore a wide array of existing  strike, fighter and land attacks for the United States and her allies. The main competitors for the program were Lockheed Martin X-35 and Boeing X-32 of which the former; Lockhee d X-35’s  prototype  won the tender. The  firm  came up with the F-35 Lighting II to replace various tactical planes such as the Canadian CF-18, British Harrier GR7 and the US F-16.  The X-35 portrayed the most  persuasive  demonstration  by taking off in less than 150 meters. ... After data  collection and conversion into appropriate  medium  for input, its processing follows; manipulation into information using  input  procedures. Output marks the end of the data processing function of the system. It communicates the information derived from the processing function to the recipient users or another  data  processing  function. System  control  is  vital  in all data processing systems (Blanchard, Benjamin & Wolter 8). System  controls  refer to a  gadget  or  set  of systems that direct,  command  or  regulate  the workings of a system. The elements of  control  include a feedback mechanism that offers descriptive and  comprehensive  information on the input,  output  and processing aspects of the system. Feedback describes a  check  within a  system  that ensures the overall achievement of system goals. It denotes a situation when the output from a  past  process  influences the recurrenc e of the same result in the  present  or future  process. Feedback mechanism  performs controls through a loopback. Positive and negative feedback mechanisms are the two broad divisions of feedback mechanism.   A positive going  wave  on the output amplifies the input signal resulting in the same output  production.  Contrastingly, a signal  inversion occurs leading to a negative going change in the output.  Interfaces are areas of intersection or interactions of different systems that exchange information or  energy. The final element of a system is the  environment. This is that  area  outside a system. A system can interact either with its environment or with not (Blanchard, Benjamin, and Walter 13). Based on their interaction with the surroundings, systems are either  open or closed systems. An open

Two forces in human nature reign; Passion, to Rule; and Reason, to Essay

Two forces in human nature reign; Passion, to Rule; and Reason, to Restrain - Essay Example As it turns out, The Misfit, with the help of his two offsiders, ends up shooting the whole family. This seems an unreasonable thing to do, to put it mildly. It's hard to say whether The Misfit is ruled by passion, but he's certainly not restrained by reason. At first, he seems nothing more than a cold-blooded killer, but when he talks about himself to the grandmother, he shows himself to be emotionally confused. He doesn't understand why he was sent to the penitentiary in the first place, and he even compares himself to Jesus, who also didn't know why he was punished. He seems to think that if you can't be sure whether Jesus did the great things he claimed, like raising the dead, or you just don't believe it, then there's no pleasure but meanness, and you may as well kill people, burn their houses down or whatever. Why he should think this is hard to say, but it just seems no more than an excuse for him to lash out at a world that, he believes, has treated him so cruelly. The passio n that rules him is a cold, hard passion for revenge. In 'The Secret Sharer', the newly-appointed captain of a ship, who is clearly a thoughtful and reasonable person, encounters a man who has escaped from another ship after having killed someone in a fit of anger. Perhaps surprisingly, the captain takes pity on the stranger and hides him in his cabin.

Discounted cash flow Essay Example | Topics and Well Written Essays - 750 words

Discounted cash flow - Essay Example One of the valuation tools that analysts use to determine the stock valuation is discounted cash flow. They try to determine current value estimating future cash flows. Cash Flow is taken into account while making all estimations. Cash Flow (Free) gives far clear picture about the company for it takes into account the change in working capital as well as all investments made during the period. It can be expressed as under. Cash Flow = Net Profit+ Depreciation/Amortization-Expenditures-changes in working cap. Analysts take into account cash flows because it is difficult to manipulate while earnings can be manipulated and adjusted. (Free Cash†¦) When estimated cash flows are discounted to the present value as per the cost of capital for the number of years of operation, it gives a clear picture for the benefits accrued from the investments made in the company. Mathematically, it can be expressed as Present Value = CF1/(1+K)+ CF2 / (1+K)2 +CF3/ (1+K)3 +.......[TCF / (K  - R)] / ( 1+K)n-1 CFi = Cash flow in the year 1, 2, 3†¦ K = discount rate TCF = Cash flow in the terminal year R= growth rate assumption beyond terminal year n = the number of years including the terminal year In short, above model gives the present value of the company based on the cash flow estimates of the future. DCF analysis implies that the company is worth all the cash that can be made available to the investors in the future. Future cash flows are discounted to the present value so that comparison becomes possible on investments made and benefits accrued. All future benefits of the investments made accrue at different time intervals, for example, at the end of year 1, 2, 3, and so on. Methodology and formula is same for all the analysts yet end results will differ for the following reasons. 1. The Discount Rate taken into calculation will be different for different analyst. The discount rate is usually the cost of capital. Each company is made of debt and equity in its capital st ructure. The cost of debt can be known easily as per the going rate in the market but estimating the cost of equity is a bit complicated task where each analyst applies his or her judgment. The equity is shareholder’s money and not without the cost. It has also certain indirect cost implications. The share holders of the company expect to obtain a certain return on their equity investments. Equity is a risk capital and depending upon the general economic conditions of the market, share holder wants certain minimum return over and above risk free return available to them in the market. If the company does not meet shareholder’s expectation, they will simple exit from the company. That will cause the fall in the market price of the shares. In other words, the company must give some minimum return to the shareholders to maintain the price of shares in the market. This is, in a way, the cost of equity for the company. Every analyst will have own perception on this cost of equity. Thus, each analyst will have some different discounting factor in their mind. This will also vary as per the economic conditions of the country and risk factors associated with the company. 2. Cash Flow Forecast is another critical parameter where two analysts estimate always differ. It is always easy to forecast the cash flow for a few years down the line but it is not possible to have these estimates without error beyond few years. Each analyst’s perception about future market conditions and overall economic scenarios come into play. Some analyst may have a cautious approach in estimation of future cash flows while other may be a bit liberal or optimist in the projections. It is obvious that this will have a bearing on the valuation of the stock and cause variance on valuation of the stock. (Free Cash†¦) 3. The Growth Rate beyond the terminal year is a long visionary assumption. Farther we go, more difficult it becomes to arrive at the agreement on values. When company reaches to the maturity cycle after a few years of operation, it

Establishment of Hong Kong as a British Colony Essay

Establishment of Hong Kong as a British Colony - Essay Example The periodical Hong Kong: Colonial Legacy, Transformation and Challenge takes a step by step approach to justify its conclusion. Ming K Chan shows his capability as an excellent observer of general feelings as well as of future trends. Ming K Chan is not too kind on British as he explains the much-publicized laissez-faire colonialism was far from fair. The influence of British establishments was a selective alliance of the colonial bureaucracy and industrialist entrepreneurship. There was not always the existence of a fair trade because of the favoured particular preferences. Hong Kong Chinese were not just suffering from being under a foreigner’s rule but also by the fact that they were not being treated at par with their colonizers in their own homeland. It should be noted that we do not speak of Hong Kong Chinese’s pain as we do of Colonized India’s pain just because Hong Kong was the sixth largest grossing economy. However, one should always remember that the locals were not being benefited by the growing economy, though at the same time one should also not forget Britain’s contribution to making what Hong Kong is today. The writer then introduces his readers to the China factor and its role. China had helped Hong Kong in its processes of decolonization, localization, and internationalization. The decolonization process rapidly made place nearing the last decade of the lease. The basic constitutional reforms were made in such forms that would prepare the power transfer to come place on 1997.

Mining Minerals From Seawater By Damian Palin Essay

Mining Minerals From Seawater By Damian Palin - Essay Example The rest of the part would involve the user shaking and shake. The presentation was interesting since the speaker encouraged the audience that it is possible to use one paper towel. Inventing is the easy part by Daniel Schnitzer. In the presentation, Daniel Schnitzer explains how solar products, made in a small-scale, can be helpful. He gives examples of the solar products as LED light bulbs that are powered using solar power. According to him, the invention of the solar panel, as a source of power could change the living standards the rural part of Haitians. However, he found that the value of the invention could rarely sell to the people. Schnitzer also explained the importance of the invention, concerning health and energy. It would be helpful for the developing world in when it receives a high market value. From the presentation, Daniel Schnitzer clarifies that the world, in the course of development, should effectively embrace technological dissemination. Of importance in his pr esentation is the emphasis on the efficiency of his invention over the other forms of energy as kerosene and paraffin. This would support the revolution through transforming the world. According to Daniel Schnitzer, the high cost of the technology would not allow it to dominate the market. Despite that, the invention would be affordable when considering the standards of the western society. Showing the audience, the invented gadget in his presentation, was an effective way of enhancing the presentation.

Why was decolonisation so rapid Essay Example | Topics and Well Written Essays - 2000 words

Why was decolonisation so rapid - Essay Example The political situation after World Wars I and II in Europe was one of the most influential factors in decolonization process. The new influential parties started to develop in colonies with the objective to resist the royal rule. South Asia, for example, has much advanced in political power: Gandhi has played an important role in raising the question of national sovereignty. Communistic parties of North Africa were also demanding the end of colonial power. France and Britain remained the key political players in Europe, however, they failed to restructure their colonial administration and the process of decolonization became unavoidable. Few years after the war, both French and British empires were struggling to preserve their colonial ruling. The British Empire became the Commonwealth of Nations, while France was classified as the French Union or the Community since 19451. French politicians still believed in the unity of colonies, while the British colonies moved towards the autonomy. The political change was required – the first step in this direction was political participation of local population instead of European administration in politics. Colonial agencies became elective governmental bodies. In 1950s these formations acquired the national status and the national leaders of colonies did not see the need to be part of the colonial government. France and Britain were unable to control the political life of their colonies any more and one after the other, the colonies became independent. African and Caribbean colonies received sovereignty peacefully. There were tensions only with two colonies: Indochina and Algeria. France was much determined to preserve political power over these two colonies. Between 1947 and 1954, the French were fighting against the local armies with the effort to prevent the collapse of empire2. The situation in Vietnam (1954) was not better as well – the French military forces were demolished

How does Steinbeck use characters in the novel Essay Example for Free

How does Steinbeck use characters in the novel Essay Of Mice and Men is a novel about two migrant workers, George and Lennie and their travels to a ranch and their time spent there. The novel is set in Soledad during the 1930s Depression. Steinbeck presents the theme loneliness through the use of the characters. The men at the ranch are lonely because they spend the majority of their time travelling from one ranch to another therefore they dont have time to settle and build friendships. At the time the novel was set the US was suffering from the Great Depression, this was caused by the Stock Market crash in 1929 and this crippled that nations economy. These economic problems aggravated a host of social problems, including, unemployment, poverty; Breakdown of families and homelessness, resulting in an increase in loneliness. George one of the novels main protagonist travels around with Lennie as his companion, George is still lonely because Lennie is mentally handicapped therefore George cannot have conversation and devotes the majority of his energy in looking after Lennie and keeping him out of trouble, But he gets into trouble alla time because hes so God damn dumb.. This clearly shows Georges frustration towards Lennie for continually getting into trouble. George fell silent. He wanted to talk. Slim neither encouraged or discouraged him. This displays Georges desperation to talk to someone as he as gone so long without a normal conversation. Candy is an old swamper with one hand; he has an old blind dog which is his last possession and only companion. This shows that Candy was dependent on the dog for company and the dog was dependent on Candy to survive as the dog was unable to do anything for itself. Candy was already lonely and on his own and he knew that as soon as he became unable to clean the ranch he would be sacked because he would have become useless. Jus as soon as I cant swamp out no bunk houses theyll put me on the county. This explains what he feels will happen to him when he can no longer clean and he believes that he will be sacked and kicked out. He feels this way before his dog is killed, once his dog has been shot his whole world crashed down in front of him, and he wants to be shot just like his dog. When they can me here I wisht somebodyd shoot me. He believes that he no longer has a purpose in life. I think Steinbeck included the shooting of candys dog in the novel because it shows how candys life deteriorates after the painful loss of his only companion. The shooting symbolises how people during that time became dependent on possessions such as dogs for companionship, and how when these things are taken away peoples lives are destroyed, because they have become reliant on their dogs for such a long time, due to the depression they have been unable to build friendships because of the endless travelling from job to job. And this is reflected in the novel because George and Lennie have been moving from job to job. Crooks is a black stable-buck, he is extremely lonely because he is segregated from the other workers and has no choice but to live alone in the stable. Cause Im black. They play cards in there, but I cant play because Im black. This shows his loneliness, because he is not allowed to interact with the white workers because he is black. Steinbeck has presented Crooks as a character with a crooked back. His body was bent down to the left. This makes him appear as if he is bowing to every one else in the play, this shows his lower status which could suggest a lower class, which increases his loneliness. At the time the novel was written black people were segregated from white members of society and could be arrested for insignificant things, also the KKK (Klu Klux Klan) were known to kill black people frequently, for no reasons at all. I believe that Steinbeck has used characters effectively to explore how migrant workers in this time were lonely and desperate for companionship. He incorporates cultural factors in the novel through the different characters to explore loneliness from different perspectives.

First interstate fire Essay Example for Free

First interstate fire Essay The first interstate fire was a fire that took Los Angeles by surprise. It was in the late evening at May 4, 1988 when it all started until it was extinguished early next morning. (LAFIRE. COM) It was a blaze on the 62-storey building at the first interstate Bank building in 707-west wilshire boulevard in Los Angles. This was a very historical fire since it was the worst fire on a high-rise building ever seen in Los Angeles and even the whole of America but was miraculously put out. The reason why the fire was said to be the worst was first the location of the building it was a high rise building located right in the middle of the city making it hard to control it and also hard for firefighters to evacuate civilians in the area since there were a lot of buildings around it and that meant more and more civilians to be evacuated from the vicinity this need a lot of resources. (LAFIRE. COM) Second was that the building was just huge it was a 62 storey building built in the year 1974 its height to the roof was two hundred and sixty two meters and was a square building tapering two meters as it rose. Its four faces were covered with dark glass and mullions this was certainly an uphill task and not a walk in the park for the firefighters. (Ryszard M. 600) Thirdly it had spread over four floors and damaging a fifth floor resulting to huge property loss it was estimated at over 200 million dollars at that time making it one of the most expensive fires ever in history and the most damaging fire in the city of Los Angeles. Fourthly it was a fire that almost would have become a towering inferno† as the fire fighters would say and it needed a lot of experience since there was only one way to handle it and it was manual. The Fire The fire is said to have started in the late evening of March 4 1988. It is also said that it all started in an open plan office on the 12th floor towards the southeast ground. It is also said it originated in a modular office with a lot of furniture numerous personal computers and areas or rather â€Å"terminals† used by security trading workers. Though not certain investigators said the cause was an electrical fault but how it got ignited is a big mystery till this very day. (LAFIRE. COM) The fire spread throughout the entire space in the 12th floor destroying it completely leaving only the passenger elevator lobby, which had automatic closing fire doors. The fire then spread through the floors above the 12th floor, mainly by use of the outer walls of the structure through the broken windows the flames also spread behind the spandrel panels that were at the end of the floor blocks. The windows on the successive floors experienced heavy exposure from the flames making the fire extend to the 16th floor from the 12th floor. The rescue workers estimated the flames were lapping about 30 feet upwards on the faces at the buildings, thus the curtain walls, windows, spandrels and mullions were damaged if not completely destroyed. The building lacked the so called â€Å"eyebrows† on the exterior walls to prevent the fire from lapping vertically making the firefighters worried that the fire would spread to even more floors. (Ryszard M. 600) The minor routes in which the fire extended were poke through penetrations for communications and electricity, HVAC shafts and also heat conduction through floor slabs. As a matter of fact there was a minor fire at the 27th floor started by fire products escaping through HVAC shaft from the 12th floor but it died out due to lack of enough oxygen. (LAFIRE. COM) This fire spread at a rate of about 45 minutes per floor and it burned intensely for about 90 minutes at a time this meant there were always two floors burning seriously at any given time of the fire. Initial Stages of the Fire The fires initial stages were realized at around 10:22pm in the evening when the buildings two pumps were turned of by the contractor who was making the sprinkler system, a few minutes later they heard shattering of glass and saw a light smoke at the ceiling at the 5th floor they sounded the alarms manually but it was later turned off by security personnel in the ground floor. Minutes later a smoke detector in the floor of origin sounded but was reset again and minutes later other alarms sounded but security personnel shut them off, this continued until the fire then became huge, that was about 15 minutes later. This delay is said to have caused the spreading of the fire on the 12th and 13th floor. The calls about the fire were actually made by people outside the building. (Arthur E. 543) The fire departments start of operations The fire department got three calls at around 10. 37 pm from people who were said outside the first interstate bank building and they reported seeing a fire on the upper floors. The department released a category â€Å"B† assignment group which included task forces 9, and 10, squad 4, Battalion 1 and Engine 3 all of them totaling about 30 fire fighters and rescue personnel. Meanwhile the first reporting of the fire from inside the interstate building was called in at about 10:41 just when the first fire companies were arriving at the scene of the incident. Upon arriving at the scene the first Battalion chief called immediately for five task forces, five engine companies and another five battalion chiefs totaling about 200 rescue workers and firefighters within the first five minutes, two firefighting helicopters from the fire department were also sent in to help. (Arthur E. 543) They set up a â€Å"high rise incident command system† a system in which companies were given a plan on who to attack the fire, assemble the logistics and help in other support functions. The fire fighters were not to use the elevators thus they climbed using the stairs to the area affected by the fire. The first companies to access the fire floor found that smoke was entering all four stairways through gaps around the exit doors. They had to connect their hand lines to the stair pipe risers of the building and the launched their first attack at around 11:10. Since the fire was so large they had to attack from all four stairways but still the fire crews had much difficulty advancing through the doors in to the floor as heat and smoke pushed in to the stair shaft as soon as they opened the doors and it rose rapidly to the upper floors of the interstate building. (LAFIRE. COM) The first six companies that arrived at the scene of the fire did this attack. This attack was slowed down at first due to the low pressure of water in the first minutes; this was until the buildings fire pumps were started. They also supplied water with three fire department pumps through exterior hose connections. On the 10th floor they put up a staging area and also started lobby control at the ground floor. The base of operation was about a block south of the building and it was established by the first battalion chief at the scene, it was the place where the incident commander operated from all through the incident. The operations chief operated in the â€Å"staging area† located in the 10th floor close enough to have direct contact with the officers on each floor he would also be directing the interior suppression efforts. (Cliff B. 75) The command positions were led at first by captains and Battalion chiefs but were later were later given to those in higher ranks but the remained only now working under other officers in the same locations they had headed. The deputy chief of Los Angeles City fire department Chief Donald F Anthony was the incident commander once he arrived. A chief Engineer and General Manager were also present in order to help in the strategic planning for the incident. Even with this it was clear from the outside and also from the inside that the fire was spreading upward and fast; thus the need to expand operations as â€Å"the companies successfully launched attacks from all four stair ways on to the four floors engulfed by the fire and had to fight their way into the floors with hand lines. (LAFIRE. COM) The Conditions in the stair shafts worsened since more doors were opened and heat and smoke filled went up the shafts at the same time water was pouring down. Their tactic was to push the fire from the center to the perimeters of each floor. The operations chief had to communicate with command officer’s assigned floors giving them direction with tactics and also sending assignments of new companies or recycled ones to specific targets of operation. Many companies undertook three to four different assignments at a time since conditions were changing during the incident therefore getting very short breaks even for the changing of air cylinders. They used mostly runners to communicate with officers in the upper floors since radio waves affected the building steel frame. The landline phones were dead due to the fire and even the emergency phone system in the building was not useful. But the staging area and command past communicated through a window they broke and a battalion chief stood there with a radio to provide line-of-sight. (LAFIRE. COM) The strategy was to stop upward progress by being aggressive on the 14th and 15th floors while putting up hose lines in order to wait for the fire to reach the 16th floor. These strategies needed extreme efforts by the hand line crews on the heavily involved stories. They used around 20 hand lines in the attack and it was an effort of around 32 companies working on the five floors. (Cliff B. 75) Logistical Considerations. The logistics were staggering . The 10th floor was where personnel and equipment were located. Crews only came down to the staging area to change their air cylinders while waiting and getting a short rest before reassignment to another floor. They attacked with full air cylinders and came down only when they ran out of air. They operated for about 20 minutes a cycle, which was the same amount at time it took to rest and refill air cylinders. (LAFIRE. COM) Since they did not use elevators each piece of equipment was carried manually up the stairways including the over 600 air cylinders used. The crews entering the building carried hose nozzles and many other tools themselves to the tenth floor. (Cliff B. 75) An operation called the stairwell support consisting of nine companies moved equipment from the street level via an underground tunnel to the lobby from a parking lot across the street and then up again to the staging area for over two hours. The crews working in the lower floors including the 10th worked in harsh conditions since smoke filled them and they had to break windows for ventilation. Water poured down through the stairs and the ceilings and electric power even in the emergency lights in the stairs were lost. Not even flashlights helped since their batteries died a testament on how long the operation took. (Arthur E. 543) Search and Rescue missions The building had around 50 people working on the floors above the 12th floor, where the fire started, most of whom were cleaning and maintenance workers. The rest were sprinkle fitters and a couple tenants who were working late. They only became aware when smoke entered their area of work. Five of the civilians went to the rooftop floors and were rescued by fire department choppers. Most used the elevator and stairways successfully but there was one group that got trapped in the 12th floor and had to crawl to the exit stairway meeting up with the firefighters coming up. (Arthur E. 543) All civilians left apart from three people, two on the 37th floor and one on the 50th floor they were located by the windows using helicopters but were only rescued shortly after the fire was put off at around 2:19 am. of the two in the 37th floor one had fainted therefore had to be carried down using the stairs to ground level. (Arthur E. 543) Damage and property loss incurred The floors below had severe water damage due to the water flowing down while those above were distorted badly by the heat and smoke since during the incident there was no efforts preserve of property because firefighters only wanted to stop progress of the fire. (LAFIRE. COM) The building remained closed for many months for inspection and clean up using up a large force of clean up contractors. Property loss in overall was estimated to about 200 million dollars not counting the many months of business interruption. Structural damage was very low on the main structural members as a matter of fact only minor damage to a secondary beam and a few floor pans was noted. (Ryszard M. 600) Valuable Lessons †¢ First lessons learned were the need for automatic sprinklers in controlling or preventing fires in such kind of high-rise buildings. There was a law enacted in Los Angeles asking that all such buildings should have a sprinkler system in all their floors with installed smoke detectors. †¢ The second was the need for firefighters to maintain high physical fitness like in that case fire fighters had to carry everything up the stairs and every thing was completely manual even sending of messages. †¢ Need for efficient communication systems (LAFIRE. COM) †¢ Personnel in buildings should be trained at the appropriate actions when alarm is sounded. The actions of the personnel of the building were wanting and one of them died while attempting to find out was sounded the alarms. †¢ Need for use of fire resisting construction in this case it was good and thus prevented any major damage to the structural integrity of the building. (Columbia University. 1234) †¢ There is also need for protected elevators for firefighters use what if the firefighters had to combat a fire in the 40th storey it would have been very hard to carry equipments. Columbia University. 1234) †¢ Fire protection systems also need to be checked and tested regularly in order to ensure they work properly and will not waste us in times of need. Conclusion Every body has a role to play from the builder to the tenant to ensure that such disasters do not occur and if they do that they are easily dealt with stressing a need for good planning. Work cited Arthur E. Cote: Organizing for Fire And Rescue Services: Jones and Bartlett Publishers (2003) P260-278 Cliff Barnett: Fire Safety in Tall Buildings: McGraw-Hill Inc. , New York, 1992. P73-82 Columbia University: Avery Index to Architectural Periodicals Avery Library, (1975) Ryszard M. Kowalczyk, I. D. : Bennett’s Structural Systems for Tall Buildings: McGraw Hill Inc. , New York, 1995 LAFIRE. COM: First Interstate Bank Fire: Los Angeles Fire Department Historical Archive, May 4, 1988: Accessed on 26th April 2008 from http://www. lafire. com/famous_fires/880504_1stInterstateFire/050488_InterstateFire. htm