Strategic marketing management Essay Example | Topics and Well Written Essays - 2500 words

Strategic marketing management - Essay Example The profits before tax have been on an average of  £m 387 per year. The Earnings per Share have been on an average of 14.81p per share while the dividends per share have been 8p per share. According to Compass Group (2009 p 12), the company is usually focused on the outsourcing market in food services on contract basis. In combination to the food services, the company offers complementary products depending on consumer needs. It targets markets in the countries that have a promising future in terms of economic growth and market expansion. On the other hand, the marketing strategy narrows down to the financial sectors that have a great potential for marketing its products. According to the company’s estimates, the entire food services market hit the  £150 billion mark last year, with less than 50% food services being outsourced. The estimates further indicated that the annual growth of this market is 5% (High Beam Research 2001 p 6). This is an indicator of fast growth, which highlights the company’s prospects in the food services market. The company has adopted a positioning strategy which enables it to offer its services in different sectors and also sell its services worldwide. This is a major strategy that has been essential in terms of monitoring the changes occurring in the market whereby the upcoming opportunities are utilized maximally. On the other hand, the company has been able to establish partnerships with most of the consumers of its products. This partnership has been significant in the efforts to market its products since the partners allow the company to make use of their amenities for the purpose of offering services locally. This enables the management to target the consumers in the sense that services are offered depending on the local demand. This means that assumptions of the consumers needs by the management are minimal since they get a direct